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5 Warning Signs That You Need A New Real Estate Website
Technology advances and design trends change. It is inevitable, and if you make no effort to keep up, you will fall behind. What your audience expects versus what impression they gain from your website...
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Hey REALTORS®, Have You Given Yourself a Good Googling Lately?
Before you Google yourself, lets look at how you might come up in the search results BECAUSE you are a REALTOR® Go to Google and search REALTORS® near me (around me, local, whatever… you get the idea)...
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Simple Must Do Steps To Build Your Real Estate Profile With Google For Better...
This is an informal continuation of our last post: Hey REALTORS®, Have You Given Yourself a Good Googling Lately? So if you missed that one, I would definitely read that one as well. In our earlier...
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What Kind Of First Impression Is Your Real Estate Website Making To Mobile...
Audience Traffic Stats are in for 2017 and it is NOT looking good for websites that are not mobile friendly. Check these out! In 2017 Twitter 80% of their users access the site with mobile. In 2017...
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What The Heck Are Google Sitelinks And Why Do I Need Them?
When your site is the #1 search result you have a chance at having Google sitelinks appear below your listing. This is what they look like: Sitelinks are shortcuts or a table of contents meant to help...
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Why Does Real Estate Blogging Work?
With real estate blogging, when someone asks “Does it work?” they mean, “Does it generate business?” It does. Here’s why: You build trust and earn new clients through reliable counsel. Your potential...
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How to Be Successful Posting On Pinterest – The Infographic
Want to have your pins re-pinned like crazy on Pinterest? Create an infographic. A few years ago I created this infographic about How To Ensure Your Success As A Real Estate Blogger. After publishing...
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6 Real Estate Blogging Tools and Gadgets Worth Considering
Here are a handful of Blogging Gadgets (tools, apps) that you might find useful. 1. Calmly – Writing App When I write blogs, I typically use a notepad program before publishing to my WordPress website....
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Attention REALTORS! Blogging Is STILL The Best Way To DOMINATE In The Search...
A few months ago we wrapped up on a website project for Greg Collins and Ana Gispert. Since then, things have gone very well. Our goal together was to develop a real estate website that would allow...
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What Do People FEEL When They See Your Real Estate Website?
When we design a new site for a client, one of the questions that catches them off guard is “What do you want people to feel when they first arrive at your website?” Website Curb Appeal When you have...
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5 Warning Signs That You Need A New Real Estate Website
Technology advances and design trends change. It is inevitable, and if you make no effort to keep up, you will fall behind. What your audience expects versus what impression they gain from your website...
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If You Have A Contact Form On Your Site, You Could Face Huge Privacy Law Fines
Recent internet privacy laws have been passed that affect every website looking to capture information from their visitors. If your site has a contact form, requiring personal info (name, email, etc),...
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Why Real Estate Agent Websites Need A Privacy Policy
The following is a post written by Hans Skillrud, Cofounder Termageddon LLC. We have recently partneted with Termageddon to help Real Estate Tomato clients maintain compliance […] The post Why Real...
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How To Choose An Effective Homepage Hero Image
Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the...
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What Is The Goal Of Your Website Homepage?
The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve...
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Who is the Hero of the Homepage Story?
The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we...
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What Is The Story We Are Telling On The Homepage, And How Do We Tell It?
The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1....
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We Gotta Stop Feeding The Audience Styrofoam Slogans On The Homepage
Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of...
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Your Website Fails to Generate Leads Because of These 4 Mistakes
The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes: They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing...
View ArticleThe Hardest Thing About Blogging Is Keeping At It – But It Is Worth It
Ugh are you still talking about blogging? Hell yeah I am! You’re just chapped because it’s something you know you should do, but never do. I’m the same with going to the gym for some. I wish someone...
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