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How To Choose An Effective Homepage Hero Image
Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the...
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What Is The Goal Of Your Website Homepage?
The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve...
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Who is the Hero of the Homepage Story?
The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we...
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What Is The Story We Are Telling On The Homepage, And How Do We Tell It?
The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1....
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We Gotta Stop Feeding The Audience Styrofoam Slogans On The Homepage
Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of...
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Your Website Fails to Generate Leads Because of These 4 Mistakes
The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes: They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing...
View ArticleThe Hardest Thing About Blogging Is Keeping At It – But It Is Worth It
Ugh are you still talking about blogging? Hell yeah I am! You’re just chapped because it’s something you know you should do, but never do. I’m the same with going to the gym for some. I wish someone...
View ArticleAs The Market Shifts So Do Your Customers’ Questions. This Is What Blogging...
“Change is the only constant in life.” – Heraclitus Your sellers have new questions. Your buyers have new questions. Your neighbors have new questions. You need to have good answers. Answers that make...
View ArticleHow Often Should I Blog If I Want To Succeed In Google?
Nearly all agents who try blogging give up in less than 2 months. Half quit after 2 posts. Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts...
View ArticleWhy It Is So Hard To Find Someone To Blog Effectively For You?
Because they are mostly lazy scammers that sell snake oil. Or… The good ones are too expensive and already too busy to take on new business. The problem with paying someone to blog for you is that if...
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